Featured Briefings

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  The Complete Fashion Stakeholder Map
  Connecting Designers, Suppliers, Manufacturers, Buyers, Media, Talent and Consumers A professional field guide to the relationships, power, information, money, legitimacy and responsibility that connect the global fashion business. Hazy Dreams | Global Fashion Networking The garment is visible. The network… Read more: The Complete Fashion Stakeholder Map
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  The Strategic Architecture of a Fashion Business
  How identity, customer, product, pricing, distribution, creative capability, operations, capital, and culture must reinforce one another Fashion companies are rarely challenged by a complete absence of talent. They are challenged with contradiction. The design team creates a product that requires… Read more: The Strategic Architecture of a Fashion Business
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  Pattern Cutting as the Engineering Behind Fashion
  How Two-Dimensional Geometry Becomes a Three-Dimensional, Moving, Manufacturable Garment A professional field guide to body geometry, fit, material behaviour, pattern construction, grading, industrialisation, digital fitting, quality, cost, and the intelligence hidden inside every cut line. A Millimetre, a Thousand Garments A pattern… Read more: Pattern Cutting as the Engineering Behind Fashion
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  The Main Revenue Models in Fashion
  How Fashion Converts Desire, Product, Access, Intellectual Property, and Attention into Investable Cash Flow An investor-grade field guide to the commercial engines behind brands, retailers, platforms, rental businesses, resale operators, and fashion-service companies. Hazy Dreams | Global Fashion Investment A… Read more: The Main Revenue Models in Fashion
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  The Different Forms of Fashion Sales
  A Commercial Anatomy of How Fashion Reaches the World Who owns the inventory, controls the price, meets the customer, captures the data, and carries the risk? One Garment, Many Businesses At 9:15 on a Monday morning in Paris, a buyer… Read more: The Different Forms of Fashion Sales
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  Fashion Is Not an Ordinary Product: Why Its Marketing Must Be Different
  Foundations of Global Fashion Marketing Introduction: A Garment Is Never Just a Garment A shirt can cover the body. A coat can protect someone from cold weather. A shoe can support the foot. A bag can carry personal belongings. If… Read more: Fashion Is Not an Ordinary Product: Why Its Marketing Must Be Different

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Latest Insights

• 
  The Complete Fashion Stakeholder Map
  Connecting Designers, Suppliers, Manufacturers, Buyers, Media, Talent and Consumers A professional field guide to the relationships, power, information, money, legitimacy and responsibility that connect the global fashion business. Hazy Dreams | Global Fashion Networking The garment is visible. The network is not. A collection appears to arrive through a designer’s imagination. The public sees a… Read more: The Complete Fashion Stakeholder Map
• 
  The Strategic Architecture of a Fashion Business
  How identity, customer, product, pricing, distribution, creative capability, operations, capital, and culture must reinforce one another Fashion companies are rarely challenged by a complete absence of talent. They are challenged with contradiction. The design team creates a product that requires explanation, but the distribution model gives it three seconds to be understood on a crowded… Read more: The Strategic Architecture of a Fashion Business
• 
  Pattern Cutting as the Engineering Behind Fashion
  How Two-Dimensional Geometry Becomes a Three-Dimensional, Moving, Manufacturable Garment A professional field guide to body geometry, fit, material behaviour, pattern construction, grading, industrialisation, digital fitting, quality, cost, and the intelligence hidden inside every cut line. A Millimetre, a Thousand Garments A pattern cutter moves one point on an armhole by four millimetres. On paper, almost nothing has… Read more: Pattern Cutting as the Engineering Behind Fashion
• 
  The Main Revenue Models in Fashion
  How Fashion Converts Desire, Product, Access, Intellectual Property, and Attention into Investable Cash Flow An investor-grade field guide to the commercial engines behind brands, retailers, platforms, rental businesses, resale operators, and fashion-service companies. Hazy Dreams | Global Fashion Investment A Garment Can Earn Money Seven Times A coat leaves a design studio as one object.… Read more: The Main Revenue Models in Fashion
• 
  The Different Forms of Fashion Sales
  A Commercial Anatomy of How Fashion Reaches the World Who owns the inventory, controls the price, meets the customer, captures the data, and carries the risk? One Garment, Many Businesses At 9:15 on a Monday morning in Paris, a buyer enters a showroom and commits a department store to 600 units from a collection that… Read more: The Different Forms of Fashion Sales
• 
  Fashion Is Not an Ordinary Product: Why Its Marketing Must Be Different
  Foundations of Global Fashion Marketing Introduction: A Garment Is Never Just a Garment A shirt can cover the body. A coat can protect someone from cold weather. A shoe can support the foot. A bag can carry personal belongings. If these functional purposes fully explained why people bought fashion, the industry would be relatively straightforward.… Read more: Fashion Is Not an Ordinary Product: Why Its Marketing Must Be Different

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